The mandate of preserving and promoting the unique culture and heritage of the Irish Loop Region. The organization is non-profit and governed by a volunteer Board of Directors who along with staff have worked to bring this mandate to a reality. One of the first priorities of the SSFAC was the revitalization of the Southern Shore Folk Festival which is known today as the annual Southern Shore Shamrock Festival. The Festival offers the best in Newfoundland / Irish music by featuring local and established performers.