Saint-Pierre et Miquelon Partnership


Legendary Coasts is proud to work in partnership with the French islands of Saint-Pierre et Miquelon – our wonderful friends and neighbours to the south. 

Picture (L-R): Malika Halili, Kathi Stacey, Danielle Ambs, Vanina Merkle, Beatrice Lescoublet.



Since 2017, we’ve worked as official partners to achieve our goals of:

  • Increasing tourism visitation to both Saint-Pierre et Miquelon and Newfoundland and Labrador
  • Developing and promoting a combined tourist destination with Legendary Coasts of Eastern NL and Saint-Pierre et Miquelon, based on the brands of both partners, the needs of the visitor and their shared history and unique cultural experiences
  • Establishing collaborative partnerships and linkages with NL and SPM in the alignment of products and experiences, specifically those in Eastern NL
  • Increasing and enhancing quality visitor experiences in both LCEN and SPM


Through marketing, product development, market readiness, industry networking, and skills development, Legendary Coasts and Tourism Saint-Pierre et Miquelon have built a strong foundation for our region. Along with integrating SPM into all of our provincial and regional marketing activities, media/trade programs and tourism events, some of our proudest accomplishments to date include:

  • A three-day tourism forum/conference held on the Burin Peninsula and attended by 80+ tourism professionals from NL and SPM.
  • A four-day best practice mission to the Bonavista Peninsula for a group of SPM and Burin Peninsula tourism professionals.
  • The first-ever France/Canada craft beer collaboration brewed by Port Rexton Brewing Company (Port Rexton) and La Brasserie Artisanale de l’Anse (Miquelon). A launch event was held in December 2019 in St. John’s and was attended by Premier Dwight Ball, President Stéphane Lenormand, and several other government representatives from both regions, along with tourism and hospitality industry professionals and local media.
  • At the 2020 Hospitality Newfoundland and Labrador conference gala, Tourism Saint-Pierre was awarded the “Corporate Partner of the Year” award, demonstrating the success and strength of our work together.


If you would like to learn more about the partnership or if you have an interest in getting involved, please contact our Saint-Pierre et Miquelon Partnership Manager, Danielle Ambs.


If you’d like to learn more about planning a visit to Saint-Pierre et Miquelon, please visit www.spm-tourisme.fr 

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